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What is Required to Build a Beautiful (and High Performing) Ecommerce Website

Personalized. Efficient. Effortless.

No matter which type of ecommerce site you plan to build, the first thing you need is an ecommerce platform to help you create the best ecommerce store.

There are three main types of ecommerce platforms on the market:

  • Open-source.
  • SaaS.
  • Headless commerce.

Each of them provides you with a toolkit for creating an online store: page builder, checkout page, payment gateway integrations, and more. The difference between those ecommerce platforms lies in the levels of:

  • Customization.
  • Performance.
  • In-built feature set.
  • Flexibility.

SaaS platforms offer an out-of-the-box ecommerce store design experience. You can design a store using a drag-and-drop visual editor in several hours, though the tradeoff is limited customization and incapacity to add custom features.

Open source platforms are like a blank canvas that, with enough time and effort, can be turned into any kind of ecommerce website. However, you are creating everything from scratch, which means having a coder and a designer on call.

Headless commerce platforms are built with flexibility in mind, allowing you to create differentiated shopping experiences anywhere, with a powerful commerce engine on the backend. Unlike other ecommerce options, with headless commerce, the frontend is separated from the backend, allowing you to change your platform at any time. However, a more complicated process does come with additional systems needed. 

You can choose between:

  • Headless commerce and Open SaaS platforms such as BigCommerce.
  • SaaS platforms like Shopify, which does have a headless commerce offering, though with rigid API call per second limits.
  • SaaS website builders like Squarespace and Wix.
  • Open-source platforms like Magento, which doesn’t have a native theme editor, and WooCommerce, which is technically an ecommerce plugin. 

Such ecommerce solutions won’t limit your design capabilities to create beautiful and unique websites, and you don’t need to build core commerce functionality from the ground up.

No matter which store builder you choose to start up with, it is important to make sure that your top pick has the following features:

1. Mobile responsive.

Mobile responsiveness is critical to the success of an ecommerce website. More than 46% of consumers complete their entire purchase process (from research to purchase) on smartphones, with even around 75% admitting that they abandon sites that aren’t optimized for mobile. A responsive ecommerce platform can ensure that visitors from all sorts of devices have equally great on-site experience — without any design constraints.

BigCommerce is a leading ecommerce platform for building a beautiful mobile store, tailored to increase mobile sales without any additional effort. With our platform, users get:

  • Responsive themes.
  • Images sized and served for mobile.
  • Mobile pages built for higher performance and engagement.


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Customization opportunities.

“Beauty” is a highly subjective assessment. However, when it comes to web design, “good looks” usually mean a convenient layout, aesthetically pleasing typography and iconography, crisp visuals and other on-site design elements that differentiate your store from others. 

If your ecommerce platform lacks customization features and beautiful ready-to-use templates, you are stuck with using the same mold as hundreds of other stores, with little room to show how your brand stands apart.

With Linkgenic , organizations can:

  • Completely customize their website with our intuitive visual editor, Page Builder.
  • Drive mobile sales with responsive templates.
  • Build your site in half of the time using modern development tools.
  • Deliver a personalized, engaging shopping experience.
  • Connect with a global network of professional website design experts.

Best Ecommerce Design 1